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Alex's Logo (Wizards of Waverly Place)

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Alex's Logo (Wizards of Waverly Place)
This is not about the logo.
Part of Season: 3
Episode Number: 17
Air Date: May 21, 2010
Writer: David Henrie
Director: David DeLuise
Previous episode: Western Show
Next episode: Dad's Buggin' Out

Alex's Logo is the seventeenth episode of season 3 of Wizards of Waverly Place, and the sixty-ninth of the overall series. It first aired on May 21, 2010.


Alex designs T-shirts and sells them at school. She didn't have permission and Justin makes her give the money to the school. Then she wins a citizenship award and isn't sure why.

Why It Sucks

  1. All of the major characters of the series are completely out of character.
    1. Special mention goes to Justin who suddenly became a fame-seeking jerk for no reason at all.
  2. Speaking of Justin, this episode marks the first time David Henrie has written an episode for the series, and it shows, as there are several moments that are completely out of place, and even though Alex became student body president for the episode, the events of this episode are never mentioned again.
  3. Aside from being a filler episode, it's also a torture episode for Alex, especially during the second half.
  4. Somehow Justin was portrayed as in the right to assume Alex was lying becoming student body president and to put a truth spell on her so she would humiliate herself during her council speech. This is coming from the guy who's known for being one of the most responsible and polite characters on the show. Something must have happened between the events of the previous episode and this one to make him stood down to Alex's lows. What was David Henrie thinking?
    1. Theresa and Jerry Russo aren't any better. They saw how Alex was humiliating herself onstage, and didn't even try to come to her aid or support her when she was an outcast. This proves that the Russo parents play favorites on Justin and how they don't care what happens to Alex and Max.
  5. Predictably Unfair Ending: It's never confirmed if Alex was forgiven for the accident by everyone she humiliated, and Justin got away scot-free of his actions.
  6. It was all Justin's fault for what happened to Alex, and he should have done a spell to reverse the day.
  7. This episode is one of the main reasons WoWP wasn't doing very well at the time.

The Only Redeeming Quality

  1. The acting is still good like usual, and there are also some funny moments.


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